Jessica Simpson is clearly a multitasker. Initially known as an actress, singer and model, since joining the world of fashion she has tackled numerous formats as well: apparel, jewelry, accessories, perfume—and most recently—home textiles.
In partnership with Camuto Group, a company specializing in lifestyle brands, she signed a license agreement with Peking Handicraft for a collection of comforter sets, duvets, embroidered quilts, bedspreads and accessories such as decorative pillows, bed skirts, Euro shams, throws, sheet sets, basic bedding and window treatments.
“Home interiors have always been a passion of mine,” Simpson said. “I spend a lot of time at home, more so as a mom (she is the mother of two), and I want to create a sanctuary for myself and my family.”
In terms of design, Simpson described the collection as “a great mix” of Bohemian prints, florals and ruffles with more neutral textures and chambray. She has categorized these looks as “casual classics. With the new bedding collection, we wanted it to have the same feeling as my clothing and accessories collections, but you can’t change your bed every day. It has to feel classic.”
Simpson’s line will also present her versatility in design. “At home, I love traditional decor and, true to my roots, a little bit of country chic,” said Simpson, a native of Abilene, Texas. “With all of my designs, we always have a touch of whimsy—that little extra detail that makes something feel special.”
She said her family provides most of her design inspiration. “My mother, Tina, who works with me day in and day out on the Jessica Simpson collection, inspires me every day, and my children, who have already taught me so much about myself,” Simpson said.
The Simpson bedding line is being geared toward upper-end department stores and independent specialty stores, and is slated to debut at retail in fall 2014. The comforter sets will range in price from $149 to $179, and the decorative pillows are set to retail at between $40 and $60.
\At Peking Handicraft, Simpson has joined an already impressive roster of designers including Trina Turk, MaryJane and Nanette Lepore. Mark Grand, the company’s president, said, “Jessica Simpson has the uncanny ability to build and maintain a unique emotional connection with the American public.”
The core demographic for Simpson’s collection is women aged 18 to 35. “I like to think of the Jessica Simpson customer as every woman,” she said. “She’s the girl next door. She has personality and style. She wants the best for herself and her family, but she doesn’t want, or need, to break the bank to get it.”