Jessica Simpson is joining the ranks of Kate Hudson. How, you say? By launching her new athleisure line, of course! Her already crazy successful fashion empire, The Jessica Simpson Collection, is expanding this fall to include workout gear, and our day could not have been made any better by this news.
Simpson, singer, actress and fashion designer, told Women’s Health Magazine that her new line, called The Warm Up, was made with body positivity in mind.
“It’s important to make a woman feel beautiful, even when she’s working out,” she said. “We do a lot of high-waisted things so women feel tucked in and don’t worry about what they look like.”
“Now that I’m a mom, I realize you kind of wear athletic gear everywhere,” she says. To which we say: YAAAS, QUEEN.
The workout apparel will include sweat-wicking performance leggings, colorful, printed sports bras and bold statement track jackets, with prices ranging from $24 to $49, and is set to hit Macy’s shelves at the end of October.