Pregnancy sure isn’t slowing down Jessica Simpson.

After expanding her maternity line and debuting sweet crib shoes for babies, the unstoppable mom-to-be is now rolling out spring fashions for tweens.

Only this time she’s not going at it alone. Simpson has tapped her sister Ashlee as co-creative director.

A blend of their signature styles — girlie glam and boho chic — the adorable (and whimsical!) line features everything from flowing tie-dye tops and cropped jeans to paint splatter denim vests and star print skirts.

Want a behind-the-scenes look? In the campaign video below, you’ll get a peek at mini models striking a pose in a tropical beach setting and see Ashlee and her son Bronx getting silly.




Submit A Comment