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Jessica Simpson is launching a sneaker line — and it’s surprisingly awesome!

Jessica Simpson’s retail empire continues to grow. The pop star launched activewear late last year and now she’s adding sneakers to her repertoire for Fall 2016. Her sneaker designs are just as young, trendy and feminine as her famous line of heels.

Think “fun, feminine and modern” designs with bold prints and colors. The looks were designed to work for both the gym and the street, including lightweight designs with custom knit and mesh uppers, all featuring an EVA midsole and footbed, both considered ideal for running. Available in modern neon, snakeskin and leopard prints, the prices will range from $69 to $89.

“Active has been such a huge part of my life,” the mogul told Footwear News. “To feel sexy while you work out, it’s the greatest thing I can give a woman.” As women who can’t wait to hit the treadmill in leopard print sneakers, we can’t thank her enough.





Jessica Simpson and Eric Johnson are one hot couple! On Tuesday night, the pair attended the YMA Fashion Scholarship Fund Gala at the Marriott Marquis Hotel in NYC, where the fashion designer was honored with the Future of Fashion Award. Jessica showed off her curves in a body-hugging dress while Eric looked handsome in a black and white tux. While making her way down the red carpet, the mother of two stopped to speak to ET and opened up about her plans to expand her family, saying, “I don’t think I could have another baby right now. It was a very, very big shock after having a baby and four months later knowing I was pregnant again, so I think that’s not in our near future.”

Earlier that day, Jessica and Eric were seen at JFK airport, and after spotting photographers, Jessica decided to have some fun and started making silly faces.