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What A Tee Can Do
 
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Webmiss: Gabriuska
Since: August 2010
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This site is made by fans to the fans. In no way it is related to Jessica Simpson, her manager, label or anything else connected with Jessica. She, and her staff are in no way responsable for anything said on this site. The fansite and content are copyrighted to SH.com. Pictures, audios and videos are copyrighted to their respective owners. No copyright infringement is ever intended.
Posted by Gabriuska on Apr 17, 2015 with 0 Comments

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We’ve teamed up with Jessica Simpson and Baby Buggy® to launch an exclusive teeshirt for the Jessica Simpson Maternity collection at our Destination Maternity® stores. In celebration of Mothers Day, five dollars of every tee shirt sold, up to $50,000, will be donated directly to the nonprofit organization Baby Buggy, which provides families in need with essential gear, clothing, and educational services for infants and children up to age 14 across the country.

“Being a mom is the most meaningful life experience I have ever had. I share a common need with all mothers – to make life as happy and comfortable as possible for my kids,” says Jessica Simpson. “Baby Buggy is an incredible organization that helps so many mothers fulfill that need. I am honored to have created this adorable tee to help support Baby Buggy and all of the moms out there who are working hard to be the best they can be for their kids.”

“We are extremely thankful for the continued support of Jessica Simpson and are excited to embark on a new partnership with Destination Maternity to raise even more awareness about our work,” says Baby Buggy Founder Jessica Seinfeld. “The funds raised will greatly help our organization’s efforts to support parents across the country as they work to raise their families in a safe and healthy environment.”

The super soft, heather grey tee shirt is adorable and is currently available online and in our Destination Maternity and Motherhood Maternity stores. If you purchase the tee we encourage you to help raise even more awareness for Baby Buggy and its network of moms and their families nationwide by sharing across social media using the hashtag #JSxBabyBuggy

If you want buy the T-shirt and help a good cause HERE
 

Source:blog.destinationmaternity.com


Posted by Gabriuska on Apr 12, 2015 with 0 Comments

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After a long hard day, this little lady is in search of an icy popsicle while wearing Jessica Simpson shoes. So cute!


Posted by Gabriuska on Apr 10, 2015 with 0 Comments


We're heading to #Coachella with @kiermellour! She'll be taking over our Instagram, posting from the festival this Friday – Sunday! #JSxCoachella

A photo posted by Jessica Simpson Collection (@jessicasimpsonstyle) on


Posted by Gabriuska on Apr 08, 2015 with 0 Comments

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JESSICA’S DEAL: Sequential Brands Group Inc., which entered into an agreement last week to acquire a majority stake in the Jessica Simpson brand, including the Jessica Simpson Collection master license and other rights, revealed details of the deal in a filing with the Securities and Exchange Commission Tuesday. According to the filing, Sequential entered into a purchase agreement with With You Inc., a California corporation; Corny Dog Inc., (“Corny Dog” and, together with WYI, the “sellers”); With You LLC, a Delaware limited liability company (“NewCo”), and Jessica Simpson, in her capacity as the sole stockholder of each of the “sellers.” Sequential will acquire membership interests in NewCo for an aggregate price of $117.5 million in cash and 97,087 shares of common stock of Sequential. Consequently, Sequential will own 62.5 percent of the outstanding membership interests in NewCo, and With You Inc. will own the remaining 37.5 percent.

 

Source:wwd.com


Posted by Gabriuska on Apr 06, 2015 with 0 Comments

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Back in 2005, the founder and executive of Camuto Group, Vince Camuto, bought Jessica Simpson’s brand for $15 million and ever since then, Simpson was able to grow her brand into a billion-dollar company. Recently, Simpson’s brand was bought by Sequential Brands Group to further expand it into a two-to-three-billion-dollar company by stretching the brand internationally.

Simpson still owns the majority of the company, but signing part of her brand to Sequential Brands Group has given them the, “majority stake in the Jessica Simpson brand, including the Jessica Simpson Collection master license and other right, for an undisclosed amount of cash and stock,” as it was stated on WWD.

As it’s a pretty huge task to expand a brand internationally, you would think that this Daisy Duke would at least be a little nervous, but Simpson is approaching it fearlessly and positively. According to Vogue, Simpson said, “Together with my mom, Tina, and the rest of the JS team, we are always looking for new ways to reach our consumers. I have a passion for home design, so I’m excited to expand on our home and lifestyle offerings. I also look forward to further developing our e-commerce site and taking our brand all over the world.”

Simpson first hit her billion-dollar goal in 2012 and it’s great to see her passion and excitement fueling her company to greater extents. I’m definitely hoping to see some of her international designs at next year’s Fashion Month.

Source:bustle.com


Posted by Gabriuska on Apr 06, 2015 with 0 Comments


 


Posted by Gabriuska on Apr 04, 2015 with 0 Comments

Jessica Simpson was at the forefront of the celebrity clothing line craze — and she’s turned her first collection of shoes into an empire that spans fragrance, accessories, kids, home and more. And as Jessica Simpson Collection has grown, she’s grown with it, from its 2005 launch (right on the heels of her divorce from Nick Lachey) to her 2015 spring ads (now that’s she’s a married mom to two of the cutest kids ever).

With the news that her line has hit $1 billion in annual sales (and is selling a majority stake to Sequential brands), we looked at photos of her major milestones — which are a fun snapshot of her evolution over the past 10 years.

 

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Between 2007 (on the left) and 2011 (on the right) some things — like her signature super-long blonde locks, favorite knee-high boots and love for a drapey dress — stayed the same, while others — see: that engagement ring and baby bump — had changed completely. She’d also expanded her line from footwear to include denim, swimwear and scent. “I never thought I’d be some fashion mogul!” she told New York Magazine in 2011, when that billion-dollar figure first was being mentioned in the same sentence as her fashion lines. The secret to her success, in her opinion? “I put everything in the line and then it just blows out. We try not to set trends.”

 

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Her plus-ones at every collection launch have changed throughout the years too — from now-husband Eric Johnson’s first appearance at a September 2010 event (he proposed two months later) to the red-carpet debut of baby Ace in 2013 to little Maxwell’s fashonista moment (dressed in her mom’s girls’ line, of course) in 2014. And judging from that big smile and camera-ready pose, Maxwell may have inherited her mom’s knack for shining in the spotlight as well.

So what comes next for the star, who has ventured into almost every lifestyle category (31 so far!) out there? More hard work. “Working together with the powerful management team at Sequential and with all of our trusted retailers and licensees, including Camuto Group, there is no limit to our success,” Simpson said in a statement. “I’m as committed as I was ten years ago. Here’s to the next billion.”

 

Source:stylenews.peoplestylewatch.com


Posted by Gabriuska on Apr 03, 2015 with 0 Comments

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Jessica Simpson has come a long way from her Chicken of the Sea flub on the MTV reality show “Newlyweds.”

Ten years after launching a footwear line with the Camuto Group, the singer-turned-mogul is at the helm of a billion-dollar fashion and lifestyle empire spanning 31 product categories. The Jessica Simpson Collection, which includes shoes, clothing, handbags, jewelry, fragrances and a home line, appears in hundreds of department stores across the U.S., including Macy’s, Dillard’s, Belks and Nordstrom, and last year it pulled in $1 billion in retail sales.

While other celebrity fashion brands have fizzled out, Simpson’s has managed to stay on top, and one branding expert says her ability to connect with consumers on a human level has much to do with her success. “A lot of celebrities endorse things, but it doesn’t make them a brand,” said Robert Passikoff, founder and president of marketing consultant Brand Keys Inc. in New York. 

Passikoff said Simpson’s down-to-earth, girl-next-door persona and her ability to emotionally engage with everyday people and meet their expectations is helping her to become even more successful.

“People want to feel better about themselves and who they are,” Passikoff said. “And Simpson has this rare quality where she can do that.”

Simpson’s likability resonates across all age groups, Jack Gross, CEO of Jeanswear for the Jones Group, license holder to her jeans collection, told WWD in 2010. She is “very communicative with her fans. Fifteen-, 16-year-olds and 40-year-olds like her. Sometimes she has missteps, and they identify with her.”

New York–based Sequential Brands Group is now hoping to cash in on Simpson’s star power. The company signed an agreement to acquire a majority stake in the Jessica Simpson Collection for an undisclosed amount of cash and stock. The stake was sold by the Camuto Group, which is giving up the master license for the line but staying on to produce footwear.

Sequential, which also owns Justin Timberlake’s William Rast clothing brand, is looking to triple the net worth of the Jessica Simpson Collection by expanding overseas. Wunderlich Securities on Thursday affirmed its buy rating on Sequential, citing Simpson’s impressive reach and potential to expand internationally and get to that “next billion.”

Simpson has often positioned herself as a women’s advocate, saying at the Forbes Power Women Summit last year that her goal as an entrepreneur was to make women feel confident in what they wear and to create clothes that fit different body types.

“I’ve been every size on the planet, and I feel like I understand women and how to dress them,” she said. “There’s life in the whole world beyond L.A. and New York. I understand Middle America and their mindset.”

Simpson attributes her success to knowing her market, listening to the consumer and designing clothes and shoes that are comfortable and flattering and not necessarily trendy. “I try to focus on what makes a woman feel beautiful,” she said.

The fashion icon has long been looking beyond the current standard of beauty. In a 2009 VH1 documentary series, “The Price of Beauty,” she traveled the globe to examine how beauty was perceived in different cultures.

“I got so much scrutiny for putting on extra pounds,” she said. “The decision to not make myself anorexic was great for branding because when you’re really skinny, not everybody can relate to you.”

Teri Agins, who developed the fashion beat at the Wall Street Journal, told Elle magazine in Octoberthat the celebrity brand that’s impressed her the most has been Jessica Simpson’s.

“[Simpson’s brand] has really transcended,” Agins told Elle. “It’s no longer just a celebrity brand, it’s a brand. A lot of kids who buy those shoes were probably toddlers when ‘Newlyweds’ first aired in 2003. A lot of teenagers who are wearing those shoes have no idea about the show.”

 

Source:Marketwatch.com


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