Jessica Simpson certainly knows her way around the gym, so it only makes sense that her most recent fashion venture would take us there. Enter Jessica Simpson The Warm Up, Jess’s brand-new activewear label. The pieces, which retail for $24 to $49 at Macy’s, are stitched from a sweat-wicking technical fabric that’s designed to be super-soft and—bonus!—not turn sheer when you bend into downward dog. Tank tops offer a seamless fabrication to reduce chafing, leggings were designed with strategically placed seams that flatter, and sports bras have removable cups and a bottom band that stays put for extra support. Check it out.


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To celebrate The Warm Up, Jessica shared her favorite exercise with us. “A lot of walking, squats and uphill lunges,” she says, “as well as isolated resistance exercises with bands, kettlebells, and the BOSU keep my legs toned and lean.” Ouch. Any one else sore just thinking about all that?

Check out the entire collection here.




Looking great!!

Jessica Simpson has amassed a money-making empire across the music, fragrance, and fashion industries (you know you love those four-inch heels!). The latest addition to her business domain is an activewear and athleisure line called The Warm Up, which launched exclusively at Macy’s in late October. Seeing it on Jessica (who looks particularly toned in the ad campaign) is enough to make us want to shop every piece. The T-strap sports bra with neon detail is especially high on our workout wish list. The prices range from $24 to $49 for a series of pieces including breathable track jackets, moisture-wicking tees, and floral leggings. The Warm Up collection also includes a 21-piece selection of plus-size items. See Jessica sporting the gear ahead and shop some of the outfits from the ads!

For your hair-whip moment in hip-hop class:


Zip-Front Hoodie


 $44. Macy’s.com 

To finally nail that headstand pose in power yoga:


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Colorblocked Printed Active Leggings



$39. Macy’s.com


When you’re rushing from spinning to cocktails (#dontjudge):


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Contrast Printed Active T-Back Bra



$32. Macy’s.com


The Warm Up will be expanded to other retailers next spring.

Gossett said they are already moving it up on Macy’s misses’ collection, and they will be launching plus sizes (up to 21 styles) in the following months.

“She has a really good following across many different types of shoppers and the plus-size customer identifies with her as well,” Gossett said of Jessica.

“The character of the brand is definitely Jessica, from the prints to the colorations. She is intricately involved in the selection process,” Gossett concluded.

The Warm Up can already be ordered online at Macy’s Inc., and it includes the first few designs. The apparels range from tank tops to hoodies to leggings.


Source: Self.com