Call it phase three of the celebrity invasion.

First, they were in front of the camera, taking big paydays to pitch products.

Then they were in the design studio, giving hands-on inspiration for capsule collections, or testing top notes for their fragrances.

Now, they’re entering the boardroom, taking equity stakes, founding businesses and getting into the nitty-gritty of operations.


Source: WWD.com



Nothing to see here — save for the most smokin’ stems in the biz!

Us Weekly has the exclusive sneak peek at Jessica Simpson’s spring/summer 2016 campaign images, and they feature the blonde bombshell working her famously toned legs in the teeniest daisy dukes. (Simpson’s collection is available at JessicaSimpson.com)

Recalling her Dukes of Hazzard days — who could forget this video? — the fashion mogul, 35, rocks the short shorts with a white tank and a blush vest with floor-length fringe. She accessorizes with piles of necklaces and gold arm candy.

And the body-flaunting doesn’t stop there! Simpson, who told Us that she considers the collection a “fresh spin on lived-in classics … drawing upon ’70s nostalgia,” works her pert derriere in fitted bell-bottoms for a second snap. She also models a cropped fringed jacket and stacked heels.

Like most of her campaign images, the scene is dreamy, with magic-hour lighting that makes the blonde-haired beauty appear all the more luminous.



Dishing on the shoot’s locale, the mom of two exclusively tells Us Weekly, “Malibu Cafe is this quaint, family-fun place that I love going to with [husband] Eric [Johnson] and the kids. This season, we wanted a comfortable, nostalgic backdrop that would bring the collection and our design inspirations to life. The images make me think of summer vacations on a lake.”

As for playing the model for a day, Simpson added, “It’s always fun to get in front of the camera and shoot for the collection. My mom and I styled the campaign ourselves. It gives me a great sense of confidence to wear my own designs and see it all come together.”


Source: usmagazine.com

Jessica Simpson has done it again!

The fashion designer has released her Spring/Summer 2016 collection, and the range has plenty of boho influences with plenty of prints and fashionable fringe. Not only does she style and design everything for the Jessica Simpson Collection, she also models for the campaign!

In her latest look book, Simpson shows off her long legs in her olive green utility romper ($89) that’s accessorized with a pair of floral printed platform heels and yellow leather purse.




As for her must-have pieces in the range, Simpson has already snagged them for her own closet. “The JS Collection is timeless, just like the shell pink long fringe vest,” she tells PEOPLE, adding, “It is a special piece I can hand down to my daughter one day.”

And can’t forget about the shoes! In the launch, the mother of two includes a denim platform sandal as well as three color varieties of her new strappy espadrille wedged sandal.

“The Navalo woven platform was immediately one of my favorite styles from the new collection,” Simpson shares. “I even wore them home from the shoot because I didn’t want to take them off.”



What started out as a shoe collection has turned into a $1 billion empire that now includes more than 30 categories such as fragrance, accessories, kids and home. Not only was 2015 the tenth birthday of the JS Collection, that same year Simpson launched her own line of activewear, called Jessica Simpson The Warm Up.

“I am very lucky to have had some great mentors in my life and to work alongside my mom, Tina, every day,” Simpson explains about maintaining a successful brand. “I am aware that I don’t know everything, so it is important that I look to the people around me who I trust to have fresh and innovative ideas. As the collection has grown, I have learned the importance of staying true to my identity, following my own gut and fighting for the things I believe in.”