1- The winners’ designs will be available to buy — immediately. The Fashion Star panelists stressed the unique aspect of the show, which is that every time a contestant wins a challenge, the clothes will be available to buy immediately after the episode airs online, and in stores the very next morning. It’s a “unique opportunity” for designers, producer Ben Silverman said, because “you can wear the winner.”
2- There are three major retailers selling the clothes, and the variety is deliberate. You can buy the designs at Saks Fifth Avenue, H&M, and Macy’s. The various price points were important because the showrunners wanted the clothes to be accessible for everyone. It’s aimed at “every woman and every pocketbook,” said host Macpherson.
3- The mentors work with everyone. Richie, Simpson, and Varvatos talked about how they each work with every single contestant to help them. Richie touted what each had to offer, citing Varvatos’s design expertise, Simpson’s business savvy, and of herself, she joked, “and I’m . . . a genius.”
4- The show isn’t keeping the judges from their personal endeavors. Simpson talked about her pregnancy and its impact on her approach to the show and her own business. She explained that she has avoided maternity clothes because she doesn’t particularly like them, so she was inspired to design them herself and confirmed that “the next thing you’ll see from the Jessica Simpson Collection is maternity.”
Unlike other reality shows, all of the celebrity mentors – Jessica, as well as Nicole Richie and John Varvatos – will work with all of the contestants.
“We all got to work with each designer, which I think was really helpful to them because we all bring something different,” Nicole told reporters during the “Fashion Star” session. “John is a legend, he’s an icon, and Jessica knows this business, she built her brand from the ground up, and I’m a genius (laughs), so it was really nice because we all brought different opinions. We’re not competing against each other, we’re all working together to make each designer a better version of themselves.”
The winner of each week on “Fashion Star” will have their collections debut that night online, and the following day in the winning bidder’s store. The overall winner will have their collection appear in all of the three outlets.
“It’s just as much about shopping as it [is] about fashion,” Elle said of the show.
source: latimes.com + accesshollywood.com/
Jessica Simpson will be on the “Fashion Mentors” on the new NBC show Fashion Star. Aspiring designers will compete for buyers like H&M and Macy’s to actually put their designs on the market the day after the show airs. Sporting a lovely healthy bump herself, Simpson discussed her plans for new maternity clothes at the Television Critics Association winter press tour.
“I definitely look at comfort,” Simpson said. “I buy bigger sizes which is very important but I haven’t really gone to maternity clothes. I don’t really love a lot of maternity stuff so I’m using it as a fun business thing to do. The next thing you’ll see form the Jessica Simpson Collection is maternity.”
As a mentor, Simpson shared some of her advice for new designers just breaking into the business. “I personally think that it’s important to understand who your consumer is and once you get detached from that, thinking you’re this hotshot designer is when everything goes to waste. It’s really being able to be a relatable person and brand and being able to translate that into your garment.”
As for her own pregnancy, Simpson is trying to keep the focus on her clothes, but she gave a few updates. “I feel great. The pregnancy’s going great. I’m just waddling around now. We’re not saying the due date but it’s in the spring so it’s coming. I do want to be surprised [on the gender but], we’ve gone through all different kinds of names but we’re pretty much set on our name so we’ll see what happens.”
Fashion Star premieres this March on NBC.
Here’s pretty much everything.( there’s some parts missing still) We’ll add some screen captures soon.