Review: Jessica Simpson Ten perfume
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Posted by sweethazzardteam on Jan 06, 2012 with 2 Comments

1- The winners’ designs will be available to buy — immediately. The Fashion Star panelists stressed the unique aspect of the show, which is that every time a contestant wins a challenge, the clothes will be available to buy immediately after the episode airs online, and in stores the very next morning. It’s a “unique opportunity” for designers, producer Ben Silverman said, because “you can wear the winner.”
2- There are three major retailers selling the clothes, and the variety is deliberate. You can buy the designs at Saks Fifth Avenue, H&M, and Macy’s. The various price points were important because the showrunners wanted the clothes to be accessible for everyone. It’s aimed at “every woman and every pocketbook,” said host Macpherson.
3- The mentors work with everyone. Richie, Simpson, and Varvatos talked about how they each work with every single contestant to help them. Richie touted what each had to offer, citing Varvatos’s design expertise, Simpson’s business savvy, and of herself, she joked, “and I’m . . . a genius.”
4- The show isn’t keeping the judges from their personal endeavors. Simpson talked about her pregnancy and its impact on her approach to the show and her own business. She explained that she has avoided maternity clothes because she doesn’t particularly like them, so she was inspired to design them herself and confirmed that “the next thing you’ll see from the Jessica Simpson Collection is maternity.”

source: buzzsugar.com

Posted by sweethazzardteam on Jan 06, 2012 with 2 Comments

I can’t get over how AMAZING she looks!!! Dear Lord!

Here’s the proof she got trending. Thanks to Josh. He and I agree this will only get more and more usual. And I believe we’ll see Jessica becoming trending WORLDWIDE!!! =)

Posted by sweethazzardteam on Jan 06, 2012 with 2 Comments

Unlike other reality shows, all of the celebrity mentors – Jessica, as well as Nicole Richie and John Varvatos – will work with all of the contestants.

“We all got to work with each designer, which I think was really helpful to them because we all bring something different,” Nicole told reporters during the “Fashion Star” session. “John is a legend, he’s an icon, and Jessica knows this business, she built her brand from the ground up, and I’m a genius (laughs), so it was really nice because we all brought different opinions. We’re not competing against each other, we’re all working together to make each designer a better version of themselves.”

The winner of each week on “Fashion Star” will have their collections debut that night online, and the following day in the winning bidder’s store. The overall winner will have their collection appear in all of the three outlets.

“It’s just as much about shopping as it [is] about fashion,” Elle said of the show.
A very pregnant Simpson (who has her own clothes line) said, “We wanted to mentor these contestants for having a lifestyle brand… really making a name for yourself.”We got to really encourage them. We were all working on our spring launches while we were working on the show, so we knew what was on the runway and what was trending. We were able to inform them what America wanted from them.””
And in a way, it’s not just a battle among fashion designers -– it’s also a competition among the three stores, which will be bidding on the winning collection every week, hoping to nail down the chance to sell a budding mega-brand. As Silverman pointed out, as well as providing the prize, these stores “are directly driving the story.”

source: latimes.com + accesshollywood.com/

Posted by sweethazzardteam on Jan 06, 2012 with 2 Comments

Jessica Simpson will be on the “Fashion Mentors” on the new NBC show Fashion Star. Aspiring designers will compete for buyers like H&M and Macy’s to actually put their designs on the market the day after the show airs. Sporting a lovely healthy bump herself, Simpson discussed her plans for new maternity clothes at the Television Critics Association winter press tour.

“I definitely look at comfort,” Simpson said. “I buy bigger sizes which is very important but I haven’t really gone to maternity clothes. I don’t really love a lot of maternity stuff so I’m using it as a fun business thing to do. The next thing you’ll see form the Jessica Simpson Collection is maternity.”

As a mentor, Simpson shared some of her advice for new designers just breaking into the business. “I personally think that it’s important to understand who your consumer is and once you get detached from that, thinking you’re this hotshot designer is when everything goes to waste. It’s really being able to be a relatable person and brand and being able to translate that into your garment.”

As for her own pregnancy, Simpson is trying to keep the focus on her clothes, but she gave a few updates. “I feel great. The pregnancy’s going great. I’m just waddling around now. We’re not saying the due date but it’s in the spring so it’s coming. I do want to be surprised [on the gender but], we’ve gone through all different kinds of names but we’re pretty much set on our name so we’ll see what happens.”

Fashion Star premieres this March on NBC.


source: starpulse.com

Posted by sweethazzardteam on Jan 06, 2012 with 2 Comments

How cute is she?!Really! Can she be more pretty?!

Plus Jessica Simpson got trending on twitter. Especially in LA!!! Great news for Fashion Star

Posted by sweethazzardteam on Jan 06, 2012 with 2 Comments

From the OFFICIAL Fashion star twitter account:

We’re meeting w/ @nicolerichie @johnvarvatos @JessicaSimpson today! Tweet us some questions for them. #FashionStar #TCA12


Posted by sweethazzardteam on Dec 19, 2011 with 3 Comments

Great news, for those who believed watches were no longer to be a part of the collection. they are coming out soon!! A funny, bubbly, amazing interview as always. And JScollection is just beginning! Click image to see the video

Plus a HUGE thanks to G, who always finds this pearls =)

Posted by sweethazzardteam on Dec 12, 2011 with 3 Comments

Here’s pretty much everything.( there’s some parts missing still) We’ll add some screen captures soon.
But just how hilarious are those two?! Jessica ( and Ash) are such cool people. I wish we had them on our Tv ALL the time. We would NEVER stop laughing!!!

UPDATE: The show’s having a giveaway. You can win The beautymint treatment OR/AND a Jessica Simpson fine Jewelery line pendant. Just click HERE

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