Partnerships between musicians and brands have been multiplying as of late. For many artists, it is a great way to make a few extra bucks, while brands get the cache of being connected to a well-liked figure. This is of course nothing new, but there have been more and more popping up, and sometimes they seem to be somewhat mismatched.
That’s what I first thought when I heard that pop star and fashion designer Jessica Simpson was partnering with Budget Rent A Car. But after speaking with the singer herself, this odd pairing makes a lot more sense.
Here is what Simpson had to say about her new deal with the brand and how music is coming back into her life.
Tell me this Budget partnership. How did this come about?
I really feel like when I endorse any source of product, it always happens in an organic kind of way. My family and I, we actually rent a car weekly so we can dodge paparazzi, so we can actually have some quality time together. It felt like it was the right thing to endorse. In a lot of ways, it’s like a partnership with us, though. It was an easy that just happened.
What do you think has made your own brand so successful and been able to stick around for so long?
I think that I’m always there to support it. I don’t really know the reason why it has been so successful, other than the people that I do surround myself have definitely helped me obtain the success and continue the success. I just feel like anything in my life I want to develop a category out of, kind of. When I was pregnant, I did maternity. When I had my daughter, we started a kids’ line. Everything really just happened organically with any choice that I make in my career.
You got your start in the public eye as a musician, so what are the plans in that world?
I’m a musician. I feel like I’m always on a journey, and I feel like I’m always trying to learn how to be myself or to express myself. It’s exciting to be able to do it in my own home, but it’s also exciting to work with extremely talented people and people that actually are listening to me again. I’m rediscovering myself along with the people that I’m working with, so it’s exciting.
With your last album, you went into country. You tried something different. Before that, you were big in pop. Is it at all daunting, after stepping out for a bit to focus on your family and your brand, to come back to music and jump back in? Are you at all worried about what people will think, or does it just come naturally?
When it comes to music, I can’t ever worry about what people will think, or else I’ll never be able to write something. I believe that I’m in the right head space and the right frame of mind to be able to ground myself and know where things are coming from, and know what’s good and what’s bad. I don’t have to listen to anybody tell me what to do, and I can just do it on my own. That voice within myself is what’s gotten me everything that I have in life right now, so if I just listen to that, I think it’ll make great music.
Like I said, you’ve done pop. You’ve done country. You’ve done all that. What is something that you are listening to now, and is that influencing what you’re working on in the studio?
I think that when you work in the studio, it’s good to not listen to anything, to just only really be inspired by what you’re coming in it with. If I were to listen to a song before I went into the studio, I don’t want to write a song just like that. I’d rather come into the studio and have a jam session and just see what comes out in a vulnerable type of way.
I don’t really have a … There is no direction, whether it’s pop, country, rock and roll. It’s pretty much all of that. I feel like I’ve all my life through all that kind of music and through every genre. I think that you’ll get a direction from me. It’s just going to be mine. It feels good to sing again, I will say. It’s very liberating.
I can imagine. Any sense of when you’ll be able to share any of it with people?
I’m sure people will get some sneak peeks here and there coming up.