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Jessica Simpson certainly knows her way around the gym, so it only makes sense that her most recent fashion venture would take us there. Enter Jessica Simpson The Warm Up, Jess’s brand-new activewear label. The pieces, which retail for $24 to $49 at Macy’s, are stitched from a sweat-wicking technical fabric that’s designed to be super-soft and—bonus!—not turn sheer when you bend into downward dog. Tank tops offer a seamless fabrication to reduce chafing, leggings were designed with strategically placed seams that flatter, and sports bras have removable cups and a bottom band that stays put for extra support. Check it out.


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To celebrate The Warm Up, Jessica shared her favorite exercise with us. “A lot of walking, squats and uphill lunges,” she says, “as well as isolated resistance exercises with bands, kettlebells, and the BOSU keep my legs toned and lean.” Ouch. Any one else sore just thinking about all that?

Check out the entire collection here.