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This site is made by fans to the fans. In no way it is related to Jessica Simpson, her manager, label or anything else connected with Jessica. She, and her staff are in no way responsable for anything said on this site. The fansite and content are copyrighted to SH.com. Pictures, audios and videos are copyrighted to their respective owners. No copyright infringement is ever intended.
Posted by Gabriuska on Apr 05, 2015 with 0 Comments


Posted by Gabriuska on Apr 04, 2015 with 0 Comments

Jessica Simpson was at the forefront of the celebrity clothing line craze — and she’s turned her first collection of shoes into an empire that spans fragrance, accessories, kids, home and more. And as Jessica Simpson Collection has grown, she’s grown with it, from its 2005 launch (right on the heels of her divorce from Nick Lachey) to her 2015 spring ads (now that’s she’s a married mom to two of the cutest kids ever).

With the news that her line has hit $1 billion in annual sales (and is selling a majority stake to Sequential brands), we looked at photos of her major milestones — which are a fun snapshot of her evolution over the past 10 years.


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Between 2007 (on the left) and 2011 (on the right) some things — like her signature super-long blonde locks, favorite knee-high boots and love for a drapey dress — stayed the same, while others — see: that engagement ring and baby bump — had changed completely. She’d also expanded her line from footwear to include denim, swimwear and scent. “I never thought I’d be some fashion mogul!” she told New York Magazine in 2011, when that billion-dollar figure first was being mentioned in the same sentence as her fashion lines. The secret to her success, in her opinion? “I put everything in the line and then it just blows out. We try not to set trends.”



Her plus-ones at every collection launch have changed throughout the years too — from now-husband Eric Johnson’s first appearance at a September 2010 event (he proposed two months later) to the red-carpet debut of baby Ace in 2013 to little Maxwell’s fashonista moment (dressed in her mom’s girls’ line, of course) in 2014. And judging from that big smile and camera-ready pose, Maxwell may have inherited her mom’s knack for shining in the spotlight as well.

So what comes next for the star, who has ventured into almost every lifestyle category (31 so far!) out there? More hard work. “Working together with the powerful management team at Sequential and with all of our trusted retailers and licensees, including Camuto Group, there is no limit to our success,” Simpson said in a statement. “I’m as committed as I was ten years ago. Here’s to the next billion.”



Posted by Gabriuska on Apr 03, 2015 with 0 Comments


Mommy and me @jessicasimpson @jessicasimpsonstyle always insync! I love you!

A photo posted by Tina Simpson (@tinersimpson) on


Aww!! so sweet :)

Posted by Gabriuska on Apr 03, 2015 with 0 Comments


Jessica Simpson has come a long way from her Chicken of the Sea flub on the MTV reality show “Newlyweds.”

Ten years after launching a footwear line with the Camuto Group, the singer-turned-mogul is at the helm of a billion-dollar fashion and lifestyle empire spanning 31 product categories. The Jessica Simpson Collection, which includes shoes, clothing, handbags, jewelry, fragrances and a home line, appears in hundreds of department stores across the U.S., including Macy’s, Dillard’s, Belks and Nordstrom, and last year it pulled in $1 billion in retail sales.

While other celebrity fashion brands have fizzled out, Simpson’s has managed to stay on top, and one branding expert says her ability to connect with consumers on a human level has much to do with her success. “A lot of celebrities endorse things, but it doesn’t make them a brand,” said Robert Passikoff, founder and president of marketing consultant Brand Keys Inc. in New York. 

Passikoff said Simpson’s down-to-earth, girl-next-door persona and her ability to emotionally engage with everyday people and meet their expectations is helping her to become even more successful.

“People want to feel better about themselves and who they are,” Passikoff said. “And Simpson has this rare quality where she can do that.”

Simpson’s likability resonates across all age groups, Jack Gross, CEO of Jeanswear for the Jones Group, license holder to her jeans collection, told WWD in 2010. She is “very communicative with her fans. Fifteen-, 16-year-olds and 40-year-olds like her. Sometimes she has missteps, and they identify with her.”

New York–based Sequential Brands Group is now hoping to cash in on Simpson’s star power. The company signed an agreement to acquire a majority stake in the Jessica Simpson Collection for an undisclosed amount of cash and stock. The stake was sold by the Camuto Group, which is giving up the master license for the line but staying on to produce footwear.

Sequential, which also owns Justin Timberlake’s William Rast clothing brand, is looking to triple the net worth of the Jessica Simpson Collection by expanding overseas. Wunderlich Securities on Thursday affirmed its buy rating on Sequential, citing Simpson’s impressive reach and potential to expand internationally and get to that “next billion.”

Simpson has often positioned herself as a women’s advocate, saying at the Forbes Power Women Summit last year that her goal as an entrepreneur was to make women feel confident in what they wear and to create clothes that fit different body types.

“I’ve been every size on the planet, and I feel like I understand women and how to dress them,” she said. “There’s life in the whole world beyond L.A. and New York. I understand Middle America and their mindset.”

Simpson attributes her success to knowing her market, listening to the consumer and designing clothes and shoes that are comfortable and flattering and not necessarily trendy. “I try to focus on what makes a woman feel beautiful,” she said.

The fashion icon has long been looking beyond the current standard of beauty. In a 2009 VH1 documentary series, “The Price of Beauty,” she traveled the globe to examine how beauty was perceived in different cultures.

“I got so much scrutiny for putting on extra pounds,” she said. “The decision to not make myself anorexic was great for branding because when you’re really skinny, not everybody can relate to you.”

Teri Agins, who developed the fashion beat at the Wall Street Journal, told Elle magazine in Octoberthat the celebrity brand that’s impressed her the most has been Jessica Simpson’s.

“[Simpson’s brand] has really transcended,” Agins told Elle. “It’s no longer just a celebrity brand, it’s a brand. A lot of kids who buy those shoes were probably toddlers when ‘Newlyweds’ first aired in 2003. A lot of teenagers who are wearing those shoes have no idea about the show.”



Posted by Gabriuska on Apr 02, 2015 with 0 Comments


Jessica Simpson, the American singer you may remember from early 2000s Top of the Pops episodes, has been an influential player on American markets today.

Sequential Brands’ share price jumped over 13 per cent on Thursday after it acquired Jessica Simpson’s $1bn (£740m) brand from the Camuto Group.

The consumer brand company will take a majority stake in the Jessica Simpson Collection which sells a number of product categories including home goods, footwear, perfume, maternity and girls’ clothes.

Annual sales reached approximately $1bn in 2014.

Shares which closed at $10.67 on Wednesday night climbed to a peak price of $12.08 per share in early morning trading.

In a statement following the announcement of the deal, Jessica Simpson said:

“It’s humbling to think that we now have 31 product categories in the collection. Together with my mom, Tina, and the rest of the JS team we are always looking for new ways to reach our consumers. I have a passion for home design, so I’m excited to expand on our home and lifestyle offerings. I also look forward to further developing our e-commerce site and taking our brand around the world.”

“I’m as committed as I was 10 years ago, here’s to the next billion”




Posted by Gabriuska on Apr 02, 2015 with 0 Comments


Sequential Brands Group Inc. has acquired a majority stake in the Jessica Simpson brand. As a part of the deal, Sequential acquired the master license to the line, though Camuto Group will continue to produce the collection’s footwear. Prior to the agreement, Camuto Group operated the master license. The deal is the first major business move Camuto Group has made since the death of founder Vince Camuto in January.

The deal is expected to close in the next 90 days and has been completed for an undisclosed amount of cash and stock. Designer Jessica Simpson will own the balance of equity in the brand and chose Sequential as her new partner. The footwear license will remain with Camuto Group under a new “long-term agreement” according to a release.

In 2005, Camuto teamed with Simpson to create a shoe line that has become one of the most influential and successful celebrity brands in the market. Last year, sales topped $1 billion, and Simpson now designs products in more than 30 categories.

“We are excited to work with Sequential and to continue working closely with Jessica and the Jessica Simpson brand. We have enjoyed many years of success with Jessica and we are committed and looking forward to many more years ahead,” said Camuto Group CEO Alex Del Cielo in a morning statement.

In a 2013 interview, Camuto credited Simpson’s success to her hands-on approach. “She has a keen insight into what her customers want: exceptional value. She is committed to developing a vision and [is involved in everything,] from selecting materials to determining the prints and styles that work best for a woman’s body.”

Sequential Brands also owns Heelys, Ellen Tracy and Justin Timberlake’s celebrity label, William Rast, among other brands. The company reported that it expects the deal to result in $88 to $90 million in revenue and $53.5 to $55 million adjusted EBITDA for the year.



Posted by Gabriuska on Apr 02, 2015 with 0 Comments

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Jessica Simpson is hard at work on another album, which means more daddy time for husband Eric Johnson.

The former NFL football star did what any smart guy would do and headed to the beach in Santa Monica, California with the couple’s youngest, 22-month-old son Ace.

Eric, 35, was seen tossing his boy into the air along the shore, drawing laughs and giggles from the blond tot as he did so.

Jessica’s main man was shirtless and showing off his muscles while clad in blue and white Hawaiian-design swim trunks.

The blond athlete took the little fellow into his arms and waded into the ocean where the waves tumbled into frothy white bubbles.

Ace was a total sport too, wearing swimming trunks patterned with fishes.

The child’s hair was a mass of baby curls that blew in the sea breeze.

At another point during the day, Eric was seen helping Ace build sand castles.

Eric was soon joined by some friends who stayed a while and chatted with the father-of-two.




Posted by Gabriuska on Apr 01, 2015 with 0 Comments



Jessica Simpson, the reality TV star/singer/designer whose fashion brand flourished under Camuto Group to the tune of $1 billion in retail sales, is changing hands.

Sequential Brands Group Inc., has signed a definitive agreement to acquire a majority stake in the Jessica Simpson brand, including the Jessica Simpson Collection master license and other rights, for an undisclosed amount of cash and stock. Simpson, 34, chose Sequential as her new business partner and will continue to own the balance of the equity of her company.

According to sources, Sequential is looking to build Simpson’s empire into a $2 billion to $3 billion operation, with a focus on international growth.

Asked which categories she would still like to add, Simpson said, “It’s humbling to think that we now have 31 product categories in the Collection. Together with my mom, Tina, and the rest of the JS team, we are always looking for new ways to reach our consumers. I have a passion for home design, so I’m excited to expand on our home and lifestyle offerings. I also look forward to further developing our e-commerce site and taking our brand all over the world.” She also said she looks forward to having her own freestanding stores both in the U.S. and abroad “where I can dress a woman from head to toe, while offering them a more complete experience of who I am.”

Read the rest of the article HERE


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