WACO, Texas (KWTX) Singer, actress and businesswoman Jessica Simpson, who has strong ties to Central Texas, is stepping up to help the Boys and Girls Clubs of Waco in a big way.
Jessica Simpson (right) with her grandmother, Dorothy Drew. (Courtesy photo)
She and her mother Tina, who serves as creative director and brand manager for her daughter’s clothing line, have been working for weeks behind the scenes to raise awareness and money for the club.
And the Jessica Simpson line has created a limited number of T-shirts with the local club’s logo on the back.
Proceeds for the sale of the shirts will go straight back to the local club.
But she still wanted to do more.
When she learned of the club’s upcoming Casino Night spring fundraiser, the singer created an audible auction package.
The highest bidder will win Jessica Simpson items, and not only the chance to meet the singer in Waco and take a picture with her, but also to get dressed in her latest fashions and hit the runway with her, too.
Simpson and her mother have also challenged Baylor sororities to a contest to see who can raise the most supplies for the kids, including everything from paint and pencils to coloring books and games.
Simpson is slated to make an appearance on May 6 at Dillard’s in the Richland Mall in Waco from 1-3pm where her clothing line is sold, and the sorority that makes the largest donation will be represented in the fashion show.
News 10 anchor Julie hays will be join the superstar in hosting the afternoon fashion show.
Simpson has also invited young female members of the club to be pampered for the day and walk in her show.
“I am so excited to come back to Waco where most of my family still lives,” she said.
“I am especially honored that the Jessica Simpson Collection will be able to aid the local Boys & Girls Clubs in their mission to help children achieve their fullest potential,” she said.
Simpson grew up in the Dallas-area, but spent a large part of her childhood in Central Texas, including most holidays.
Her mother was born and reared in McGregor where she graduated from high school in 1978.
Jessica’s late grandfather, A.E. Drew, was a beloved head football in both Valley Mills and McGregor.
Most of the pop star’s family, including her grandmother, aunts, uncles and cousins all still live in the area.
Simpson’s grandmother, Dorothy Drew, appeared on Tuesday on News 10 at Noon with Julie Hays to make the announcement. ‘
Tina called in on the show to explain what giving back to the area meant to the singer’s family.
“For my family to be able to come back home and be in a position to give hope and help to the Boys and Girls Clubs of Waco puts a big smile on all of our faces,” Tina said.
“It is always meaningful to be able to share with the community that helped mold and raise you.”
KWTX General Manager Mike Wright said he couldn’t be more proud to see a celebrity with roots in Central Texas team up with KWTX to give back.
“Last year, KWTX started working closely with the Boys & Girls Clubs of Waco after learning how serious the needs were. Jessica Simpson’s ties to Central Texas, our involvement with community groups and the passion we both share for tomorrow’s leaders made this a natural fit. We’re were honored and actually, a little blown away and incredibly grateful that someone with the star-power of Jessica is joining us in support of this effort,” he said.
An act of kindness that won’t go unnoticed, particularly to the children in East and North Waco who Executive Director James Jarmon said can often feel forgotten.
“We provide our members with mentor-ship and tutorials, giving the kids an opportunity for a bright future. The fact that Jessica Simpson is lending her name to help out the kids of Waco is a dream come true for us.”