Jessica Simpson has amassed a money-making empire across the music, fragrance, and fashion industries (you know you love those four-inch heels!). The latest addition to her business domain is an activewear and athleisure line called The Warm Up, which launched exclusively at Macy’s in late October. Seeing it on Jessica (who looks particularly toned in the ad campaign) is enough to make us want to shop every piece. The T-strap sports bra with neon detail is especially high on our workout wish list. The prices range from $24 to $49 for a series of pieces including breathable track jackets, moisture-wicking tees, and floral leggings. The Warm Up collection also includes a 21-piece selection of plus-size items. See Jessica sporting the gear ahead and shop some of the outfits from the ads!
For your hair-whip moment in hip-hop class:
To finally nail that headstand pose in power yoga:
Colorblocked Printed Active Leggings
When you’re rushing from spinning to cocktails (#dontjudge):
Contrast Printed Active T-Back Bra
The Warm Up will be expanded to other retailers next spring.
Gossett said they are already moving it up on Macy’s misses’ collection, and they will be launching plus sizes (up to 21 styles) in the following months.
“She has a really good following across many different types of shoppers and the plus-size customer identifies with her as well,” Gossett said of Jessica.
“The character of the brand is definitely Jessica, from the prints to the colorations. She is intricately involved in the selection process,” Gossett concluded.
The Warm Up can already be ordered online at Macy’s Inc., and it includes the first few designs. The apparels range from tank tops to hoodies to leggings.