Social commerce company BeachMint—founded by MySpace co-founder Josh Berman and serial tech entrepreneur Diego Berdakin—is launching BeautyMint.com on Oct. 1 with singer/designer Jessica Simpson and Beverly Hills skincare expert Nerida Joy. According to BeachMint, BeautyMint will be a personalized monthly skin care system featuring exclusive products developed by Joy, which will combine the “most advanced anti-aging technology and science with natural ingredients.”
BeautyMint is the latest addition to the expanding roster of BeachMint brands, which already include Mary-Kate and Ashley Olsen’s StyleMint and Kate Bosworth and Cher Coulter’s JewelMint. BeachMint’s brands offer members unique personalized shopping experiences, incredible content and exclusively designed products every month.
BeautyMint marks BeachMint’s foray into consumable product categories.
“I believe every woman is unique and I am thrilled to launch a skincare system and beauty brand that recognizes and embraces these differences,” said Simpson. “I’ve been lucky enough to have access to the best products and treatments available so I’m excited that there’s finally an affordable brand that offers women personalized skincare with the most advanced products that maintain youthful, healthy skin. I love the BeautyMint system and what it’s done for my skin so I can’t wait to make it available to women everywhere.”
BeautyMint members will take a skin questionnaire to identify their skin type and specific concerns so BeautyMint can personalize the right system to target each member’s needs.
“I’ve been working with skin for over thirty years and I know how skin changes over time and how it varies from woman to woman. There is no one system that is right for everyone, which is why I’m excited to introduce a program that is customized to every woman’s skin,” said Joy. She said BeautyMint program will allow her to provide the “same advice and quality of product my loyal celebrity clients receive in my Beverly Hills center.”
Last June, BeachMint secured a $23.5 million round of funding led by Scale Venture Partners and Lightbank, the technology investment fund started by Eric Lefkofsky and Brad Keywell, cofounders of Groupon. With this funding, the irecent launch of StyleMint, and JewelMint’s continued growth, BeachMint plans to launch BeautyMint this fall and additional brands in other consumer product categories in coming months, the company said in a press statement.
Sign up on BeautyMint.com Here to get up email update on the launch.