Jessica Simpson, 33, slipped into a white swimsuit for her Spring 2014 Jessica Simpson Collection ad campaign.
“I love the new swimwear we have coming out … This swimsuit is feminine and a little retro in its detailing,” she told People. “It’s very sexy, but it still leaves something to the imagination. And the shape is incredibly flattering.”
Simpson has been doing Weight Watchers since giving birth to her second child, Ace, in June.
“Jess is a great business lady. She knows everyone wants to see her body in a swimsuit, so did it in one from her own line. This is going to make her a fortune in sales,” one brand expert tells us.
We worked with Jess and can confirm, she is NOT a dumb blonde!