Beverly Hills, CA-based esthetician Nerida Joy has joined forces with Internet entrepreneurs Josh Berman and Diego Berdakin and pop singer Jessica Simpson to create beautymint.com, a web site that offers its customers a monthly skin care system that is targeted to their individual needs. The site officially launches on October 31.
BeautyMint customers answer about 17 questions about their skin; these are the same questions that Joy asks her clients when she evaluates their skin. “These questions are designed to help me understand what is going on with someone’s skin and what their skin really needs,” Joy tells Daily Glow. She says the quiz is a way of pinpointing problem areas for people so that the BeautyMint system can make a difference and improve those areas.
Once they take the quiz, customers are categorized according to the skin issues that they want to work on. The site then shows customers the monthly skin care system developed by Joy that is best for them. The site also features video tutorials in which Joy shows customers the correct way to use their skin care system.
To start, BeautyMint offers a four-piece kit for $39.99 and a five-piece kit at $49.99. Each kit provides a 30-day supply of each product.
She goes on to say that she first met Simpson through Berman and Berdakin. “They knew how passionate I am about inspiring women, and they said, ‘We have the perfect person for you.'”
Simpson had done a TV show on VH1 called Jessica Simpson’s The Price of Beauty, where she traveled around the world to look at what defined the ideal of beauty in different cultures. Joy says that she thought this show was a really interesting concept, and Berman and Berdakin felt that because of Simpson’s experience making The Price of Beauty, she and Joy would be a great match.
Although she declines to get into specifics, Joy promises, “We will be coming out with new products to add to our selection.” She says that rather than branch into cosmetics, “We are going to venture more into body care products.”