Fashion’s $1 billion woman: Jessica Simpson’s fashion label is set to enjoy record sales this year.
Her film career appears to have been a one-hit wonder, and her latest album has had mixed reviews.
But Jessica Simpson, it seems, has quietly been making a huge success of her fashion label.
Growing empire: The range has expanded to include jeans, sportswear and three different fragrances, including the latest, Fancy Nights.
Last year alone, it made $750 million in retail sales, though the projected figure for next year takes into account the launch of a sportswear collection.
Since its launch in 2007, Simpson, who is a creative director for the collection, along with her mother, has expanded her offering to include a popular footwear range, accessories, luggage and even a fragrance.
The denim collection is already stocked in 650 department stores across the U.S., including Macy’s, Dillard’s and Belk, where 600 people once queued to see the star make a personal appearance.
COMMENTARY: When Jessica Simpson announced her fashion apparel line in 2007, I could not resist joking about this in a blog post in 2008. This goes to show you just how much I know about fashion.
A lot of people poke fun at and misjudge Jessica Simpson as something of a “dumb blonde” when she and ex-hubby Nick Lachey starred together in the reality TV hit show “Newlyweds” but when it comes to business she is a super star.