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This site is made by fans to the fans. In no way it is related to Jessica Simpson, her manager, label or anything else connected with Jessica. She, and her staff are in no way responsable for anything said on this site. The fansite and content are copyrighted to Pictures, audios and videos are copyrighted to their respective owners. No copyright infringement is ever intended.
Posted by on Dec 13, 2010 with 0 Comments

Jessica love comfy sweaters that are also so fashionable. Recently she was spotted at the airport in this one.

Coolspotters have tracked down where she got it from.

This cardigan is called Alice by Temperley Chara.


Posted by on Dec 13, 2010 with 1 Comment

When you think of Jessica Simpson, what comes to mind? Daisy Duke, Nick Lachey or the controversial –yet hysterical– tuna versus chicken comment, perhaps? Needless to say she hasn’t always been treated with the utmost respect; her reputation, lifestyle and image has consistently been mocked.

Naturally these preconceived notions and varying media criticisms leave many to believe that she’s nothing more than a pretty face—with her sweet southern charm and girl-next-door charisma; we tend to find it hard to believe that Jessica Simpson in fact is a branding powerhouse.

As she sits at the helm of a nearly $1 billion empire, the truth behind Jessica’s fashion success is taking critics by surprise.

With retail sales from lifestyle brand totaling $750 million this year, her success is undeniable.

Simpson’s affordable and trendy line of shoes, accessories, denim, swimwear, watches and fragrances have turned the southern belle into a fashion maven.

In a recent piece from Women’s Wear Daily, Vince Camuto, founder and CEO of Camuto Group, (who happens to be the main licensee for Simpson-branded merchandise), believes the key to her success is her approachability.

She is the girl next door and has great product that surrounds her,” he told WWD. “People like her. People look at her as a style icon”.

“Show Me Your Blues” Collection – NYC

What’s the cherry on top of this sweet southern cake, you ask? It has been reported that Simpson’s namesake collection is expected to be the first celebrity label to top $1 billion in annual sales. That’s quite an honor and accomplishment for someone who has been labeled a stereotypical “dumb blonde”.

The Texas-born celeb began experimenting with fashion in 2007. Nearly four years later, her empire has penetrated more than 20 fashion categories—which in addition to the fashion staples mentioned previously—includes lingerie, swimwear and watches.

Simpson proves to be a seriously hands-on executive, taking her business very seriously. Her ambitions are anything but staggered; she explained her vision stating that, “I’m hoping the business will outlive me. I plan on making this a business model based on Ralph Lauren or a Michael Kors type of line“.

The entrepreneur is clearly doing something right.

Her ability to connect and engage with the modern consumer has resulted in constant expansion; and there’s no end in sight as Simpson already has plans to broaden her ever-expanding brand even further.

Belk Southpark Mall, SC

The southern star will be designing and launching a contemporary sportswear line which includes stylish separates ranging from jackets, knit tops and bottoms as well as dresses. The best part—all items are priced from as little as $39 to $129.

This new sportswear line reflects my evolving style, which combines comfort, femininity and flirty fun,” Jessica said in a statement.

Simpson with Contest Winner at Belk

The latest edition to the Simpson super-brand will be available at more than 650 specialty and department stores throughout the U.S. and Canada starting in the fall of 2011.

Living life in the fast lane is something that the southern beauty will have to continue to do as she is now busy planning a wedding on top of her evolving business.

With her fashion enterprise firmly on track, Simpson is arranging the details for her wedding to fiancé and NFL football star Eric Johnson. She and Johnson announced their engagement last month but Simpson told the media that promotional duties and responsibilities have kept the couple from setting an official date.

It’s safe to say that Simpson is clearly back on top and is doing better than ever; with her successful fashion venture and new found love, its appears like nothing can stop her now.


Posted by sweethazzardteam on Dec 13, 2010 with 3 Comments

At JSC to DIE for.

I, alone, would buy this:

Posted by on Dec 13, 2010 with 0 Comments

Yes, Simpson’s festive album has its own iPhone app, which includes four full songs from the album, along with ‘high definition videos’, photos, and information about the work she does for military charity the USO.

Expect to pay £2.39 for the app, although be warned, apparently the videos are a bit flaky on the iPhone 3G – the developer says it’s down to a ‘high quality codec’.


If Only I had an iphone. Then I would definitely sign up for this.

Posted by sweethazzardteam on Dec 13, 2010 with 0 Comments

He’s the one for me right now! I’m very happy, I’m in a great place and if right now could last forever, I’d take it.

Posted by sweethazzardteam on Dec 13, 2010 with 0 Comments

Those who have never met her have that dream. Even if we read 8953222000 times other people’s descriptions of the encounter was we never really get the true sense, right? Well, I found one that details everything to the second. Enjoy!

Jessica Simpson Encounter!
In September I was able to make one of my wildest dreams come true, I still sort think it’s a dream. I was able to meet my favorite lady Jessica Simpson. I have been a fan for quite some time. I sort of try to keep it a secret, but most people know now. A week before the special day I saw a post on her twitter page about a premier she was going to have for her new Jeans line at a Belk in Charlotte, North Carolina. I immediately Googled the address, “four hours, I could do that.” Then I called the Belk and talked to a manager to make sure that it was legit and it was. The rest of the week I tried to convince various people to come with me, but no one was able with such late notice. After a lot of persuasion to Jared about going by myself, the trip was on!
I woke up very early, so that I would arrive when the Belk opened. Anyone could meet Jessica, but you had to buy $50.00 worth of her merchandise, then you would get a pass and wait in line. I bought a new pair of her “jeggings” got my pass and waited in line from 10:00a.m. till 1:30p.m. She finally arrived and I began to get very nervous. I was about the 20th person in line. Her security wouldn’t let anyone take a picture with her, so I got someone in line to take a quick picture while I was talking with her. Oh and by the way all I remember saying to her was, “You are so lovely.” What was I thinking, I guess I was too nervous to think clearly. I then got a signed picture with her and a cute little tote bag. I stayed and watched until everyone went through the line and she left. I think deep down I was hoping she would see me in the crowd and invite me to dinner with her or something crazy. (Silly, I know) It was a great experience, but I was very tired from driving and fatigued from not eating very well, so next time I see her, hopefully it will be even better!

Jessica Simpson CD in one hand, directions in the other, ready to go!

Going up the elevator to the premier

The first thing I saw

Where she will soon sit

Waiting in line

My feet on the red carpet

Special Pass to meet Jessica

Still waiting in line


Me and my signed picture
(I look a little sickly in this picture because I literally felt as though I was going to pass out because I had not eaten in 9 hours, I couldn’t justify leaving just to eat)

Feeling special standing where Jessica was sitting!


I really did live vicarious trough this girl, lol … to check her blog go HERE

Posted by on Dec 13, 2010 with 0 Comments

This is another one of my favorite looks from Jessica. Here she attends the 44th annual academy of country music awards  nomination ceremony and completely ROCKED it with her style.

Seriously I love this outfit from top to bottom. Her hair is cute and tucked away with a stylish braid style. Everything about this outfit including earring and other accessories just says ‘cool chick’.

Admittedly I have tried to recreat this outfit but maybe one day it will look as good.

Posted by on Dec 12, 2010 with 1 Comment

I just checked up on Jessica Simpson’s lingerie line  and you know what? I think it’s improving. While most pieces in the collection still look pretty basic and a bit unoriginal, they are better than expected and there are actually a few cohesive themes. There are soft vintage-inspired pieces (the patterned romper and lace-trimmed bodysuit), there are bold graphic prints (houndstooth and polka dots), and there are bright basics (seamless bikinis and printed thongs). I can’t say I’m on board with the denim set, though.

Jessica Simpson Intimates are available on and, oddly enough,


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