Jessica Simpson has had tremendous success as a designer of bustiers and belts, boots and bags. Young women are especially loving her handbags collection , which pursued her to provide for them a showroom of 5,000-square-foot floor in a 1930′s building in the garment district.
The Camuto Group, licensing partner for the Jessica Simpson Collection, specified a bright, fresh setting with a hint of luxury suitable for products geared toward young women. Andre Tchelistcheff Architects responded with a gleaming white fantasia, an open plan that includes display space as well as design studios and offices.
The idea of “All white” is very bold, and if used incorrectly could risk giving the image of too luxurious instead of just hip and trendy. But for the past years, brands of the same caliber have opened the way to such color concepts, as the younger generation is turning to the more daring over all look. With this showroom, Jessica Simpson proves that you can obtain the luxury image for an affordable brand.
Finishing and materials used
Flooring is epoxy. The handbags are shown in cases of glass and lacquered MDF, mounted on concealed casters for easy reconfiguration when lines debut or catwalk presentations occur. The vitrine in the entry is fixed in place, fronting an expanse of shattered windshield glass. That makes an interesting mix-and-match combo with the trio of Italian crystal chandeliers in the main studio.
Source: Interior Design Magazine