On Wednesday, Jezebel received intel indicating that Jessica Simpson was “shopping around for a fuller, rounder butt a la Kim K.” This information came from The National Enquirer via Radar Online via an email from a PR company.The validity of this missive, however, would quickly be called into question.
Our original information read as follows:
This note was accompanied with a list of the credentials for this “Dr. Bruno.” According to the supplied information, “Dr. Bruno” is indeed a Real, Live, Doctor.
But less than two hours later, we received this follow up:
Jezebel regrets the non-error.
In a hilarious P.R. fail, KMR Communications sent a medi a alert Wednesday titled “Jessica Simpson is shopping around for a fuller rounder butt,” shilling plastic surgeon Dr. William Bruno, who recommends the Brazilian Buttock Lift.
Hours later, they retracted the statement. “KMR Communications has learned that this information is erroneous. We apologize,” it states. CEO Katherine Rothman tells us the story was published by Radar Online and National Enquirer but that they were asked by Simpson’s rep to retract their e-mail.
“We offered our plastic surgeon as an expert . . . KMR stands by its decision to have its client comment.”
If they hadn’t already made asses of themselves, the second e-mail came from a former employee no longer with the company, because, Rothman tells us, Gmail had locked the initial sender out of the service, and they wanted to send it in a timely manner.
“That was simply an oversight,” she tells us. “There was nothing duplicitous about it.”
A rep for Simpson have no comment on KMR’s PR debacle.