Designer, entertainer and style icon, Jessica Simpson, and Macy’s (NYSE: M) will ring the NYSE Opening Bell® to highlight the 10th anniversary of the Jessica Simpson Collection and Macy’s Presents Fashion’s Front Row in conjunction with New York Fashion Week™.
To commemorate a decade of success, Simpson is introducing a limited edition collection that reflects her iconic personal style and design perspective and a new fragrance, Jessica Simpson Ten.
The anniversary collection, in stores in September, includes apparel, accessory and home designs from across the collection and evokes the brand’s free-spirited attitude and sense of modern Americana. Jessica Simpson TEN, a follow-up to the highly successful Signature fragrance release in 2014, features floral, fruity notes, warmed by vanilla draws its inspiration from the journey all women travel in their lifetime.
Macy’s Presents Fashion’s Front Row on Thursday, Sept. 17 at the stage at The Theater at Madison Square Garden® will celebrate the intersection of music and fashion. Featuring the fall season’s hottest looks, including a presentation of Jessica Simpson Collection, highlights from the show will broadcast on E!, Wednesday, September 23 at 8PM ET (check local listings). For more information about Macy’s Presents Fashion’s Front Row please visit macys.com/FrontRow.